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Nashville Zoo and Action Nissan Announce Multi-year Partnership

Action Nissan Kicks Off Partnership by Unveiling Branded Vehicles for Zoo Community Outreach Program and a Backpack Giveaway for Kids

NASHVILLE, Tenn. - July 11, 2011 - Today, Action Nissan announces a multi-year partnership with the Nashville Zoo to help the Zoo with community outreach and involvement. Following a donation of five vehicles from Nissan North America last month, Action Nissan is enhancing the vehicles with colorful imagery for the Zoo's community outreach efforts. Additionally, Action Nissan will give away backpacks to the first 500 kids through the Zoo gates today in honor of the announcement.



"We are honored to partner with such a great family-friendly organization," explained Rod Buscher, president of Action Nissan. "Our team at Action Nissan has worked closely with the Nashville Zoo to create a fleet of branded vehicles that will be seen throughout the city and bring the fun and excitement of the Zoo out into the community."

Starting today, Nashville residents will see the fleet of branded Nashville Zoo Nissan vehicles around town, featuring fun and playful images of some of the Zoo's most popular animals. The vehicles will be used by animal care, operations, and veterinary services personnel for the transport of animals, equipment, food, and educators, as part of the Zoo's "Animal Ambassador" and "Wildlife on Wheels" programs. Both programs bring animals out into the community for an up-close experience at local schools, libraries, camps, and community centers.  

"If you spot one of our new Zoo vehicles driving around town or parked at a school, you're going to instantly think about Nashville Zoo," said Jim Bartoo, marketing and public relations director for the Zoo. "That kind of exposure is very valuable to us and we sincerely thank Action Nissan for making it happen."

Beyond the launch of the Zoo's newly-branded Nissan fleet, Action will work closely with the Nashville Zoo over the next five years to sponsor special customer appreciation days for Zoo guests and Action Nissan clients. Specific information on these "Action Nissan Days" will be available soon on the Zoo's website at www.nashvillezoo.org.

About Nashville Zoo
Nashville Zoo is accredited by the prestigious Association of Zoos and Aquariums assuring the highest standards of animal care and husbandry.  The Zoo is a non-profit organization located at 3777 Nolensville Pike and is open every day except Thanksgiving, Christmas and New Year's Day.  The mission of Nashville Zoo is to inspire a culture of understanding and discovery of our natural world through conservation, innovation, and leadership.  For more information about Nashville Zoo, please call 615-833-1534 or visit our website at www.nashvillezoo.org.

About Action Nissan
Action Nissan is Nashville's one-stop-shop for everything Nissan, with new and pre-owned inventory, Nissan Service and Nissan Parts under one roof, located at 307 Thompson Lane - just 5 minutes away from Nashville Zoo.  For more information, please visit Action Nissan online at www.actionnissan.com, or on Facebook and Twitter.


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